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Behrer, Mattias.
Overview
Works:
3 works in 1 publications in 1 languages
Titles
How cool brands stay hot :branding to Generation Y /
by: Behrer, Mattias.; Bergh, Joeri van den,1971-
(Language materials, printed)
Subjects
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Consumer behavior.
Product management.
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