Kotler, Philip

Overview

Works:	9 works in 9 publications in 2 languages

Titles

行銷5.0 : 科技與人性完美融合時代的全方位戰略，運用MarTech，設計顧客旅程，開啟數位消費新商機 by: Kartajaya, Hermawan; Kotler, Philip; Setiawan, Iwan; 林步昇 (Language materials, printed) , [著]

行銷學原理 : 亞洲觀點 by: Kotler, Philip; 葛維鈞 (Language materials, printed) , [著]

行銷管理 by: Armstrong, Gary; Kotler, Philip; 廖淑伶; 馬友 (Language materials, printed) , [著]

行銷4.0 : 新虛實融合時代贏得顧客的全思維 by: Kartajaya, Hermawan; Kotler, Philip; Setiawan, Iwan; 劉盈君 (Language materials, printed) , [著]

行銷管理概論 by: Keller, Kevin Lane; Kotler, Philip; 洪緯典 (Language materials, printed) , [著]

行銷管理 by: Keller, Kevin Lane; Kotler, Philip; 徐世同; 楊景傅 (Language materials, printed) , [著]

專業服務行銷 : 分析與應用 by: Bloom, Paul N.; Hayes, Thomas; Kotler, Philip; 俞利軍 (Language materials, printed)

行銷管理學 by: Kotler, Philip; 方世榮 (Language materials, printed)

行銷學 by: Armstrong, Gary; Kotler, Philip; 李元恕 (Language materials, printed) , [著]

Subjects