Aaker, David A.

Overview

Works:	1 works in 3 publications in 1 languages

Titles

Strategic market management / by: Aaker, David A. (Language materials, printed)

Brand relevance :making competitors irrelevant / by: Aaker, David A. (Language materials, printed)

Essentials of marketing research / by: Aaker, David A.; Day, George S.; Kumar, V. (Language materials, printed)

Subjects