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南開科技大學

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英文 (3)

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Hackley, Christopher E.

概要

作品:	1 作品在 3 項出版品 1 種語言

書目資訊

Advertising and promotion :communicating brands / by: Hackley, Christopher E. (書目-語言資料,印刷品)

Doing research projects in marketing, management and consumer research / by: Hackley, Christopher E. (書目-語言資料,印刷品)

Advertising and promotion :an integrated marketing communications approach / by: Hackley, Chris; Hackley, Christopher E. (書目-語言資料,印刷品)

主題

Advertising. Management- Research. Consumers- Research. Sales promotion. Advertising- Brand name products. Advertising- Social aspects. Marketing research.

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