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南開科技大學

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Mahajan, Vijay.

Overview

Works:	2 works in 2 publications in 1 languages

Titles

New-product diffusion models / by: Mahajan, Vijay.; Muller, Eitan.; Wind, Yoram. (Language materials, printed)

Digital marketing :global strategies from the world's leading experts / by: Mahajan, Vijay.; Wind, Jerry. (Language materials, printed)

Subjects

Internet marketing. Strategic planning. Product management- Mathematical models New products- Mathematical models Marketing- Management. Consumer behavior. Electronic commerce- Management.

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