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The complete guide to publicitymaxim...
~
Marconi, Joe.
The complete guide to publicitymaximize visibility for your product, service, or organization /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The complete guide to publicity/ Joe Marconi.
其他題名:
maximize visibility for your product, service, or organization /
作者:
Marconi, Joe.
出版者:
Lincolnwood, Ill. :NTC Business Books,�999.
面頁冊數:
1 online resource (xi, 239 pages) :illustrations
標題:
Publicity. -
電子資源:
Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:
0585154937
ISBN:
9780585154930
The complete guide to publicitymaximize visibility for your product, service, or organization /
Marconi, Joe.
The complete guide to publicity
maximize visibility for your product, service, or organization /[electronic resource] :Joe Marconi. - Lincolnwood, Ill. :NTC Business Books,�999. - 1 online resource (xi, 239 pages) :illustrations
Includes bibliographical references (page 229) and index.
Publicity: Definitions and DistinctionsChapter 1
Use copy
"Covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes 'publicity' to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities."--Cover.
Electronic reproduction.
[S.l.] :
HathiTrust Digital Library,
2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212
ISBN: 0585154937Subjects--Topical Terms:
151382
Publicity.
Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HM263 / .M2743 1999eb
Dewey Class. No.: 659
The complete guide to publicitymaximize visibility for your product, service, or organization /
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Publicity: Definitions and Distinctions
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Form and Substance
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