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The brand marketing book :creating, ...

American Marketing Association.

The brand marketing book :creating, managing, and extending the value of your brand /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The brand marketing book :/ Joe Marconi.
其他題名:	creating, managing, and extending the value of your brand /
作者:	Marconi, Joe.
出版者:	Lincolnwood, IL :NTC Business Books,c2000.
面頁冊數:	xv, 247 p. :ill. ;24 cm.
附註:	At head of title: American Marketing Association.
標題:	Brand name products - Marketing. -
ISBN:	0844222577 (hbk.) :

The brand marketing book :creating, managing, and extending the value of your brand /
Marconi, Joe.

The brand marketing book :creating, managing, and extending the value of your brand /Joe Marconi. - Lincolnwood, IL :NTC Business Books,c2000. - xv, 247 p. :ill. ;24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 237-240) and index.

ISBN: 0844222577 (hbk.) :NT991

LCCN: 99023371 Subjects--Topical Terms:

149448
Brand name products
--Marketing.

LC Class. No.: HD69.B7 / M373 2000

Dewey Class. No.: 658.8/27

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