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Crisis marketing :when bad things ha...
~
American Marketing Association.
Crisis marketing :when bad things happen to good companies /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Crisis marketing :/ Joe Marconi.
其他題名:
when bad things happen to good companies /
作者:
Marconi, Joe.
出版者:
Chicago, Ill. :NTC Business Books,c1997.
面頁冊數:
x, 246 p. ;24 cm.
附註:
"Published in conjunction with the American Marketing Association"--T.p. verso.
標題:
Marketing. -
ISBN:
0844232378 (hbk.) :
Crisis marketing :when bad things happen to good companies /
Marconi, Joe.
Crisis marketing :
when bad things happen to good companies /Joe Marconi. - 2nd ed. - Chicago, Ill. :NTC Business Books,c1997. - x, 246 p. ;24 cm.
"Published in conjunction with the American Marketing Association"--T.p. verso.
Includes bibliographical references (p. 233-237) and index.
ISBN: 0844232378 (hbk.) :NT872
LCCN: 97030304 Subjects--Topical Terms:
147453
Marketing.
LC Class. No.: HF5415.122 / .M367 1997
Dewey Class. No.: 658.8
Crisis marketing :when bad things happen to good companies /
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