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Global marketing & advertising :understanding cultural paradoxes /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Global marketing & advertising :/ Marieke de Mooij.
其他題名:	understanding cultural paradoxes /
其他題名:	Global marketing and advertising
作者:	Mooij, Marieke K. de,
出版者:	Los Angeles :SAGE,c2019.
面頁冊數:	xx, 488 p. :ill. (some col.) ;24 cm.
附註:	Previous edition: 2014.
標題:	Target marketing - Cross-cultural studies. -
ISBN:	9781544318134 (bound) :
ISBN:	1544318138 (bound)
ISBN:	9781544318141 (pbk.)
ISBN:	1544318146 (pbk.)

Global marketing & advertising :understanding cultural paradoxes /
Mooij, Marieke K. de,1943-

Global marketing & advertising :understanding cultural paradoxes /Global marketing and advertisingMarieke de Mooij. - 5th ed. - Los Angeles :SAGE,c2019. - xx, 488 p. :ill. (some col.) ;24 cm.

Previous edition: 2014.

Includes bibliographical references and index.

ISBN: 9781544318134 (bound) :NT3783Subjects--Topical Terms:

1000121865
Target marketing
--Cross-cultural studies.

LC Class. No.: HF5415.127 / .M66 2019

Dewey Class. No.: 658.802

Global marketing & advertising :understanding cultural paradoxes /
LDR:00806cam a2200241 a 4500 001 1000097482
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020 $a 9781544318134 (bound) : $c NT3783
020 $a 1544318138 (bound)
020 $a 9781544318141 (pbk.)
020 $a 1544318146 (pbk.)
035 $a (OCoLC)1079419973
035 $a 1079419973
040 $a FQG $b eng $c FQG $d YDXIT $d WSU
050 # 4 $a HF5415.127 $b .M66 2019
082 0 4 $a 658.802 $2 23
100 1 $a Mooij, Marieke K. de, $d 1943- $3 1000121864
245 1 0 $a Global marketing & advertising : $b understanding cultural paradoxes / $c Marieke de Mooij.
246 3 # $a Global marketing and advertising
250 $a 5th ed.
260 # $a Los Angeles : $b SAGE, $c c2019.
300 $a xx, 488 p. : $b ill. (some col.) ; $c 24 cm.
500 $a Previous edition: 2014.
504 $a Includes bibliographical references and index.
650 # 0 $a Target marketing $v Cross-cultural studies. $3 1000121865
650 # 0 $a Advertising $v Cross-cultural studies. $3 1000121866
650 # 0 $a Consumer behavior $v Cross-cultural studies. $3 1000121867

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