Language:
繁體中文
English
日文
說明(常見問題)
南開科技大學
圖書館首頁
編目中圖書申請
登入
回首頁
（回前一個查詢頁籤）
[ subject:"Advertising. " ]
切換:
標籤
|
MARC模式
|
ISBD
Psychology of advertising :a new cen...
~
D.E. Visuals (Firm)
Psychology of advertising :a new century.
紀錄類型:
書目-投影資料、錄影資料、電影片 : 單行本
正題名/作者:
Psychology of advertising :/ produced & directed, Phil Rutsohn.
其他題名:
a new century.
其他作者:
Rutsohn, Phil.
出版者:
Sunrise, FL :D.E. Visuals ;c2002.
面頁冊數:
2 videodisc (ca. 44 min.) :sd., col. ;4 3/4 in.
標題:
Advertising. -
Psychology of advertising :a new century.
Psychology of advertising :
a new century.[videorecording] /produced & directed, Phil Rutsohn. - Sunrise, FL :D.E. Visuals ;c2002. - 2 videodisc (ca. 44 min.) :sd., col. ;4 3/4 in.
Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement. Part 2 describes specific techniques including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
DVD.
NT18400
Publisher. No.: DE 118BD.E. VisualsSubjects--Topical Terms:
147785
Advertising.
LC Class. No.: HF5823 / .P89 2002
Psychology of advertising :a new century.
LDR
:01157cgm _2200205Ia_450
001
144835
003
OCoLC
005
20071015021152.0
007
vd cvaizu
008
071016s2002 flu018 vleng d
020
$c
NT18400
028
4 2
$a
DE 118B
$b
D.E. Visuals
035
$a
00132184
040
$a
OPV
$c
OPV
$d
OCLCQ
$d
TW4O4
049
$a
NKCA
050
1 4
$a
HF5823
$b
.P89 2002
245
0 0
$a
Psychology of advertising :
$b
a new century.
$h
[videorecording] /
$c
produced & directed, Phil Rutsohn.
260
$a
Sunrise, FL :
$b
D.E. Visuals ;
$a
New York, NY :
$b
Insight Media [distributor],
$c
c2002.
300
$a
2 videodisc (ca. 44 min.) :
$b
sd., col. ;
$c
4 3/4 in.
520
$a
Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement. Part 2 describes specific techniques including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
538
$a
DVD.
650
0
$a
Advertising.
$3
147785
650
0
$a
Advertising
$x
Psychological aspects.
$3
157514
700
1
$a
Rutsohn, Phil.
$3
180262
710
2
$a
D.E. Visuals (Firm)
$3
180263
0 筆讀者評論
館藏地:
全部
五樓自學中心
出版年:
卷號:
館藏
2 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約人數
備註欄
附件
A05091
五樓自學中心
視聽資料
影音光碟
VD 496.34 P974 91 v.1
一般(Normal)
在架
0
A05092
五樓自學中心
視聽資料
影音光碟
VD 496.34 P974 91 v.2
一般(Normal)
在架
0
2 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
建立或儲存個人書籤
書目轉出
取書館別
處理中
...
變更密碼
登入