紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
正題名/作者: |
Advertising, promotion, and other aspects of integrated marketing communications // Terence A. Shimp, J. Craig Andrews. |
作者: |
Shimp, Terence A. |
其他作者: |
Andrews, J. Craig. |
出版者: |
Australia :South-Western, Cengage Learning,c2013. |
面頁冊數: |
xxii, 729 p. :ill. (chiefly col.) ;29 cm. |
標題: |
Communication in marketing. - |
ISBN: |
9781111580216 (bound) : |
ISBN: |
1111580219 (bound) |