紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
正題名/作者: |
Intercultural marketing :/ Ivana Beveridge. |
其他題名: |
theory and practice / |
作者: |
Beveridge, Ivana. |
出版者: |
New York, NY :Routledge,2021. |
面頁冊數: |
xiii, 229 p. :ill. ;23 cm. |
附註: |
Includes bibliographical references and index. |
標題: |
Marketing - Cross-cultural studies. - |
ISBN: |
9780367902544(pbk.) |
ISBN: |
9780367457914(hbk) |