紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
正題名/作者: |
Contemporary marketing // Louis E. Boone, David L. Kurtz. |
作者: |
Boone, Louis E. |
其他作者: |
Kurtz, David L. |
出版者: |
Mason, Ohio :South-Western,c2004 |
面頁冊數: |
li, 599, [94] p. :col. ill. ;29 cm. +1 computer optical disc + 4 sound discs (digital). |
附註: |
Previous ed.: Fort Worth, Tex.: Harcourt Brace College, 2001. |
標題: |
Marketing. - |
ISBN: |
0324185103 (hbk.) : |
ISBN: |
0324192142 (CD-ROM) |