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The e-commerce bookbuilding the e-em...
~
Ellis, Juanita.
The e-commerce bookbuilding the e-empire /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The e-commerce book/ Steffano Korper, Juanita Ellis.
其他題名:
building the e-empire /
作者:
Korper, Steffano.
其他作者:
Ellis, Juanita.
出版者:
San Diego, CA :Academic Press,c2001.
面頁冊數:
xiv, 248 p. :ill. ;24 cm.
附註:
Includes index.
標題:
Electronic commerce. -
電子資源:
An electronic book accessible through the World Wide Web; click for information
電子資源:
An electronic book accessible through the World Wide Web; click for information
電子資源:
http://www.loc.gov/catdir/description/els031/00108252.html
電子資源:
http://www.loc.gov/catdir/toc/els031/00108252.html
ISBN:
9780080518800 (electronic bk.)
ISBN:
008051880X (electronic bk.)
ISBN:
9780124211612 (paper)
ISBN:
0124211615 (paper)
The e-commerce bookbuilding the e-empire /
Korper, Steffano.
The e-commerce book
building the e-empire /[electronic resource] :Steffano Korper, Juanita Ellis. - 2nd ed. - San Diego, CA :Academic Press,c2001. - xiv, 248 p. :ill. ;24 cm.
Includes index.
Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever - Build the Best Site Now -- 5. Keep Your Customers - Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment - Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement - Know the Trends and Beat Them -- Aft.
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.
Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2007.
Mode of access: World Wide Web.
ISBN: 9780080518800 (electronic bk.)
Source: 89662:89662Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:
147587
Electronic commerce.
Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HF5548.32 / .K667 2001eb
Dewey Class. No.: 658.8/4
The e-commerce bookbuilding the e-empire /
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building the e-empire /
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