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Segmentation, revenue management and pricing analytics /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Segmentation, revenue management and pricing analytics // Tudor Bodea and Mark Ferguson.
作者:	Bodea, Tudor.
其他作者:	Ferguson, Mark,
出版者:	New York, NY :Routledge,2014.
面頁冊數:	x, 255 p. :ill. ;25 cm.
標題:	Revenue management. -
ISBN:	9780415898331 (pbk.) :
ISBN:	0415898331 (pbk.)
ISBN:	9780415898324 (hbk.)
ISBN:	0415898323 (hbk.)

Segmentation, revenue management and pricing analytics /
Bodea, Tudor.

Segmentation, revenue management and pricing analytics /Tudor Bodea and Mark Ferguson. - New York, NY :Routledge,2014. - x, 255 p. :ill. ;25 cm.

Includes bibliographical references and index.

"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"--Provided by publisher.

ISBN: 9780415898331 (pbk.) :NT1424

LCCN: 2013039078Subjects--Topical Terms:

167017
Revenue management.

LC Class. No.: HD60.7 / .B63 2014

Dewey Class. No.: 658.15/54

Segmentation, revenue management and pricing analytics /
LDR:01745cam a2200253 a 4500 001 1000001819
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008 131029s2014 nyua b 001 0 eng
010 $a 2013039078
020 $a 9780415898331 (pbk.) : $c NT1424
020 $a 0415898331 (pbk.)
020 $a 9780415898324 (hbk.)
020 $a 0415898323 (hbk.)
020 $z 9780203802151 (ebk.)
035 $a 2013039078
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HD60.7 $b .B63 2014
082 0 0 $2 23 $a 658.15/54
100 1 $a Bodea, Tudor. $3 1000002490
245 1 0 $a Segmentation, revenue management and pricing analytics / $c Tudor Bodea and Mark Ferguson.
260 # $a New York, NY : $b Routledge, $c 2014.
300 $a x, 255 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 # $a "The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"--Provided by publisher.
650 # 0 $a Revenue management. $3 167017
650 # 0 $a Pricing. $3 160490
650 # 0 $a Market segmentation. $3 158390
700 1 # $a Ferguson, Mark, $d 1969- $3 1000002491