南開科技大學圖書館 |

Language: 繁體中文

說明(常見問題)

南開科技大學

圖書館首頁

編目中圖書申請

登入

回首頁 （回前一個查詢頁籤） [ subject:"Recreation." ]

切換: 標籤 | MARC模式 | ISBD

An image study of Oklahoma as an int...

Oklahoma State University.

An image study of Oklahoma as an international travel destination.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	An image study of Oklahoma as an international travel destination./
作者:	Wang, Suosheng.
面頁冊數:	180 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-03, Section: A, page: 1112.
Contained By:	Dissertation Abstracts International65-03A.
標題:	Recreation. -
電子資源:	Download fulltext (下載全文)
ISBN:	0496744593

An image study of Oklahoma as an international travel destination.
Wang, Suosheng.

An image study of Oklahoma as an international travel destination. - 180 p.

Source: Dissertation Abstracts International, Volume: 65-03, Section: A, page: 1112.

Thesis (Ph.D.)--Oklahoma State University, 2003.

Scope and method of study. This study examines Oklahoma's destination image as perceived by international visitors. By reviewing the literature, a comprehensive conceptual framework is adapted and developed based on previous destination image studies. Cognitive, affective, and conative image attributes are simultaneously examined and discussed in this study. The underlying dimensions of Oklahoma's cognitive and affective images are explored and their interrelationships are examined. Important image dimensions in determining visitors' likelihood of revisiting Oklahoma, their likelihood of recommending Oklahoma to others, as well as Oklahoma's overall attractiveness are identified. Also, the role of cognitive and affective image components in affecting visitors' inclined travel behaviors is examined. The perceived differences of Oklahoma's destination image by demographics and travel behaviors are detected. To achieve these objectives, statistical techniques such as independent samples t-test, exploratory factor analyses, multiple regression, canonical correlation, logistic regression and discriminant analysis, MONAVA and one-way ANOVA are employed.

ISBN: 0496744593Subjects--Topical Terms:

188261
Recreation.

An image study of Oklahoma as an international travel destination.
LDR:02965nmm 2200289 4500 001 1000004264
005 20051102155240.5
008 141201s2003 eng d
020 $a 0496744593
035 $a (UnM)AAI3127195
035 $a AAI3127195
040 $a UnM $c UnM{me_controlnum}
100 1 $a Wang, Suosheng. $3 1000005549
245 1 3 $a An image study of Oklahoma as an international travel destination.
300 $a 180 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-03, Section: A, page: 1112.
500 $a Adviser: Hailin Qu.
502 $a Thesis (Ph.D.)--Oklahoma State University, 2003.
520 $a Scope and method of study. This study examines Oklahoma's destination image as perceived by international visitors. By reviewing the literature, a comprehensive conceptual framework is adapted and developed based on previous destination image studies. Cognitive, affective, and conative image attributes are simultaneously examined and discussed in this study. The underlying dimensions of Oklahoma's cognitive and affective images are explored and their interrelationships are examined. Important image dimensions in determining visitors' likelihood of revisiting Oklahoma, their likelihood of recommending Oklahoma to others, as well as Oklahoma's overall attractiveness are identified. Also, the role of cognitive and affective image components in affecting visitors' inclined travel behaviors is examined. The perceived differences of Oklahoma's destination image by demographics and travel behaviors are detected. To achieve these objectives, statistical techniques such as independent samples t-test, exploratory factor analyses, multiple regression, canonical correlation, logistic regression and discriminant analysis, MONAVA and one-way ANOVA are employed.
520 $a Findings and conclusions. The most favorable image attributes and dimensions are identified which are found to be closely related with Oklahoma's cultural and natural attractions, novelty seeking and relaxation. These image dimensions are found to be significant in predicting visitors' likelihood of return, likelihood of recommendation to others and Oklahoma's overall attractiveness. The cognitive and affective image dimensions are significantly correlated. Some image dimensions are significant in predicting visitors' travel behavior intents. The relationship between destination images and visitors' demographics and travel characteristics are found to be significant. Tourism marketers of Oklahoma are suggested to stick to the image of "Native America" based on the findings. More specific recommendations to Oklahoma's tourism marketers are also recommended.
590 $a School code: 0664.
650 4 $a Recreation. $3 188261
650 4 $a Business Administration, Marketing. $3 1000005425
690 $a 0814
690 $a 0338
710 2 0 $a Oklahoma State University. $3 1000005550
773 0 $t Dissertation Abstracts International $g 65-03A.
790 1 0 $a Qu, Hailin, $e advisor
790 $a 0664
791 $a Ph.D.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3127195 $z Download fulltext (下載全文)