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Marketing 5.0 :technology for humanity /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing 5.0 :/ Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
其他題名:	technology for humanity /
作者:	Kotler, Philip.
其他作者:	Kartajaya, Hermawan,
出版者:	Hoboken, N.J. :Wiley,c2021.
面頁冊數:	xi, 206 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Marketing. -
ISBN:	9781119668510 (hbk.) :

Marketing 5.0 :technology for humanity /
Kotler, Philip.

Marketing 5.0 :technology for humanity /Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. :Wiley,c2021. - xi, 206 p. :ill. ;24 cm.

Includes index.

"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."--

ISBN: 9781119668510 (hbk.) :NT755

LCCN: 2020046415Subjects--Topical Terms:

147453
Marketing.

LC Class. No.: HF5415 / .K685 2021

Dewey Class. No.: 658.8

Marketing 5.0 :technology for humanity /
LDR:01965cam a2200229 a 4500 001 1000118589
003 DLC
005 20201102061915.0
008 201020s2021 njua 001 0 eng d
010 $a 2020046415
020 $a 9781119668510 (hbk.) : $c NT755
020 $z 9781119668572 (adobe pdf)
020 $z 9781119668541 (epub)
035 $a 2020046415
040 $a WaSeSS/DLC $b eng $c DLC
042 $a pcc
050 0 0 $a HF5415 $b .K685 2021
082 0 0 $a 658.8 $2 23
100 1 $a Kotler, Philip. $3 147988
245 1 0 $a Marketing 5.0 : $b technology for humanity / $c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
260 # $a Hoboken, N.J. : $b Wiley, $c c2021.
300 $a xi, 206 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 # $a "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- $c Provided by publisher.
650 # 0 $a Marketing. $3 147453
650 # 0 $a Technology. $3 157286
700 1 # $a Kartajaya, Hermawan, $d 1947- $3 1000103121
700 1 # $a Setiawan, Iwan. $3 1000142764