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Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Globalisation and advertising in emerging economies :/ Lynne Ciochetto.
其他題名:	Brazil, Russia, India, and China /
作者:	Ciochetto, Lynne.
出版者:	London ;Routledge,2011.
面頁冊數:	[xii], 181 p. :ill. ;24 cm.
標題:	Advertising - Economic aspects. -
ISBN:	9781138014213 (pbk.) :
ISBN:	9780203144862 (ebook)
ISBN:	9780415562003 (hardback)

Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /
Ciochetto, Lynne.

Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /Lynne Ciochetto. - London ;Routledge,2011. - [xii], 181 p. :ill. ;24 cm. - Routledge studies in international business and the world economy ;51.

Includes bibliographical references (p. [150]-171) and index.

Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.

ISBN: 9781138014213 (pbk.) :NT1419

LCCN: 2011026129Subjects--Topical Terms:

1000084094
Advertising
--Economic aspects.

LC Class. No.: HB501 / .C56 2011

Dewey Class. No.: 337.09172/4

Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /
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