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Selecting the right products and ser...

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American Marketing Association.

Selecting the right products and services /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Selecting the right products and services // David Parmerlee.
Author:	Parmerlee, David.
Published:	Lincolnwood, Ill., USA :NTC Business Books,1993.
Description:	x, 101 p. :ill. ;28 cm.
Notes:	"American Marketing Association"--Cover.
Series:	American Marketing Association marketing toolbox
Subject:	Marketing - Management -
ISBN:	0844235776 (pbk.) :

Selecting the right products and services /
Parmerlee, David.

Selecting the right products and services /David Parmerlee. - Lincolnwood, Ill., USA :NTC Business Books,1993. - x, 101 p. :ill. ;28 cm. - American Marketing Association marketing toolbox.

"American Marketing Association"--Cover.

ISBN: 0844235776 (pbk.) :NT522

LCCN: 92014250 Subjects--Topical Terms:

152010
Marketing
--Management

LC Class. No.: HF5415.125 / .P35 1993

Dewey Class. No.: 658.8/00285

Selecting the right products and services /
LDR:00646nam _2200193 a_450 001 133296
005 19991015091326.0
008 021107s1993 ilua b 000 0 eng d
010 $a 92014250
020 $a 0844235776 (pbk.) : $c NT522
035 $a 00062417
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.125 $b .P35 1993
082 0 0 $a 658.8/00285 $2 20
092 $a */658.800285/P253/1993////096499
100 1 $a Parmerlee, David. $3 152009
245 1 0 $a Selecting the right products and services / $c David Parmerlee.
260 $a Lincolnwood, Ill., USA : $b NTC Business Books, $c 1993.
300 $a x, 101 p. : $b ill. ; $c 28 cm.
440 0 $a American Marketing Association marketing toolbox
500 $a "American Marketing Association"--Cover.
650 0 $a Marketing $x Management $x Data processing. $3 152010
650 0 $a Product management $x Data processing. $3 152011
710 2 0 $a American Marketing Association. $3 151071

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