| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Strategic marketing // David W. Cravens, Nigel F. Piercy. |
| Author: |
Cravens, David W. |
| other author: |
Piercy, Nigel. |
| Published: |
Boston, Mass. :McGraw-Hill/Irwin,c2006. |
| Description: |
xvii, 726 p. :ill. ;27 cm. |
| Notes: |
Various multi-media instructional materials are available to supplement the text. |
| Series: |
McGraw-Hill/Irwin series in marketing. |
| Subject: |
Marketing - Decision making. - |
| ISBN: |
0071244328 (International ed. : pbk.) : |
| ISBN: |
0072966343 (hbk. : alk. paper) |