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Sports marketing and the psychology ...

Kahle, Lynn R.

Sports marketing and the psychology of marketing communication

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Sports marketing and the psychology of marketing communication/ edited by Lynn R. Kahle, Chris Riley.
其他作者:	Kahle, Lynn R.
出版者:	Mahwah, N.J. :L. Erlbaum Associates,2004.
面頁冊數:	1 online resource (xxiii, 415 p.) :ill.
標題:	Sports - Marketing. - United States -
標題:	United States. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	1410610004 (electronic bk.)
ISBN:	9781410610003 (electronic bk.)

Sports marketing and the psychology of marketing communication
Sports marketing and the psychology of marketing communication[electronic resource] /edited by Lynn R. Kahle, Chris Riley. - Mahwah, N.J. :L. Erlbaum Associates,2004. - 1 online resource (xxiii, 415 p.) :ill. - Advertising and consumer psychology. - Advertising and consumer psychology..

Includes bibliographical references and indexes.

Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area.

ISBN: 1410610004 (electronic bk.)Subjects--Topical Terms:

1000063873
Sports
--Marketing.--United StatesSubjects--Geographical Terms:

1000061199
United States.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: GV716 / .S649 2004eb

Dewey Class. No.: 338.4/3

Sports marketing and the psychology of marketing communication
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