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Fame & fortune :how successful companies build winning reputations /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Fame & fortune :/ Charles J. Fombrun, Cees B.M. van Riel.
其他題名:	how successful companies build winning reputations /
其他題名:	Fame and fortune
作者:	Fombrun, Charles J.
其他作者:	Riel, C. B. M. van.
Published:	Upper Saddle River, NJ :Pearson Education,c2004.
Description:	xxviii, 273 p. :ill. ;25 cm.
Series:	Financial Times Prentice Hall books
Subject:	Corporate image. -
ISBN:	9780137144419 (pbk.) :
ISBN:	0130937371 (hbk.)

Fame & fortune :how successful companies build winning reputations /
Fombrun, Charles J.

Fame & fortune :how successful companies build winning reputations /Fame and fortuneCharles J. Fombrun, Cees B.M. van Riel. - Upper Saddle River, NJ :Pearson Education,c2004. - xxviii, 273 p. :ill. ;25 cm. - Financial Times Prentice Hall books.

Includes bibliographical references and index.

ISBN: 9780137144419 (pbk.) :NT792

LCCN: 2003049853Subjects--Topical Terms:

149623
Corporate image.

LC Class. No.: HD59.2 / .F657 2004

Dewey Class. No.: 659.1

Fame & fortune :how successful companies build winning reputations /
LDR:00727cam a2200217 a 450 001 1000056353
005 20040506081929.0
008 030520s2004 njua b 001 0 eng
010 $a 2003049853
020 $a 9780137144419 (pbk.) : $c NT792
020 $a 0130937371 (hbk.)
035 $a 13205542
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD59.2 $b .F657 2004
082 0 0 $a 659.1 $2 21
100 1 $a Fombrun, Charles J. $3 1000083556
245 1 0 $a Fame & fortune : $b how successful companies build winning reputations / $c Charles J. Fombrun, Cees B.M. van Riel.
246 3 # $a Fame and fortune
260 # $a Upper Saddle River, NJ : $b Pearson Education, $c c2004.
300 $a xxviii, 273 p. : $b ill. ; $c 25 cm.
440 0 $a Financial Times Prentice Hall books
504 $a Includes bibliographical references and index.
650 # 0 $a Corporate image. $3 149623
650 # 0 $a Corporations $x Public relations. $3 150530
650 # 0 $a Brand name products $x Management. $3 148375
700 1 # $a Riel, C. B. M. van. $3 1000083557

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