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Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Globalisation and advertising in emerging economies :/ Lynne Ciochetto.
Reminder of title:	Brazil, Russia, India, and China /
Author:	Ciochetto, Lynne.
Published:	London ;Routledge,2011.
Description:	[xii], 181 p. :ill. ;24 cm.
Subject:	Advertising - Economic aspects. -
ISBN:	9781138014213 (pbk.) :
ISBN:	9780203144862 (ebook)
ISBN:	9780415562003 (hardback)

Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /
Ciochetto, Lynne.

Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /Lynne Ciochetto. - London ;Routledge,2011. - [xii], 181 p. :ill. ;24 cm. - Routledge studies in international business and the world economy ;51.

Includes bibliographical references (p. [150]-171) and index.

Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.

ISBN: 9781138014213 (pbk.) :NT1419

LCCN: 2011026129Subjects--Topical Terms:

1000084094
Advertising
--Economic aspects.

LC Class. No.: HB501 / .C56 2011

Dewey Class. No.: 337.09172/4

Globalisation and advertising in emerging economies :Brazil, Russia, India, and China /
LDR:00904cam a2200229 a 450 001 1000056526
005 20120619170937.0
008 110630s2011 enka b 001 0 eng
010 $a 2011026129
020 $a 9781138014213 (pbk.) : $c NT1419
020 $a 9780203144862 (ebook)
020 $a 9780415562003 (hardback)
035 $a 16851656
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HB501 $b .C56 2011
082 0 0 $a 337.09172/4 $2 23
100 1 $a Ciochetto, Lynne. $3 1000084093
245 1 0 $a Globalisation and advertising in emerging economies : $b Brazil, Russia, India, and China / $c Lynne Ciochetto.
260 # $a London ; $a New York : $b Routledge, $c 2011.
300 $a [xii], 181 p. : $b ill. ; $c 24 cm.
490 0 $a Routledge studies in international business and the world economy ; $v 51
504 $a Includes bibliographical references (p. [150]-171) and index.
505 0 # $a Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.
650 # 0 $a Advertising $x Economic aspects. $3 1000084094
650 # 0 $a Capitalism. $3 151728
650 # 0 $a Globalization $x Economic aspects. $3 154657

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