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The ultimate book of business brands :insights from the world's 50 greatest brands /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The ultimate book of business brands :/ Stuart Crainer, Des Dearlove.
其他題名:	insights from the world's 50 greatest brands /
作者:	Crainer, Stuart.
其他作者:	Dearlove, Des.
出版者:	Oxford :Capstone,2003.
面頁冊數:	xxix, 216 p. ;24 cm.
附註:	Previous ed.: Des Dearlove, Stuart Crainer. 1999.
叢書名:	Capstone reference.
標題:	Brand name products. -
ISBN:	1841124397 (pbk.) :

The ultimate book of business brands :insights from the world's 50 greatest brands /
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100 1 $a Crainer, Stuart. $3 150738
245 1 4 $a The ultimate book of business brands : $b insights from the world's 50 greatest brands / $c Stuart Crainer, Des Dearlove.
250 $a New ed
260 $a Oxford : $b Capstone, $c 2003.
300 $a xxix, 216 p. ; $c 24 cm.
440 0 $a Capstone reference.
500 $a Previous ed.: Des Dearlove, Stuart Crainer. 1999.
504 $a Includes bibliographical references and index.
650 0 $a Brand name products. $3 149447
650 0 $a Product management. $3 149446
700 1 $a Dearlove, Des. $3 160013