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How to measure digital marketing :metrics for assessing impact and designing success /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	How to measure digital marketing :/ Laurent Florès.
其他題名:	metrics for assessing impact and designing success /
作者:	Florès, Laurent.
出版者:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2014.
面頁冊數:	xvi, 255 p. :ill. ;23 cm.
標題:	Internet marketing. -
ISBN:	9781137340689 (hbk.) :
ISBN:	1137340681 (hbk.)

How to measure digital marketing :metrics for assessing impact and designing success /
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008 140204s2014 enka b 001 0 eng
010 $a 2014003100
020 $a 9781137340689 (hbk.) : $c NT1017
020 $a 1137340681 (hbk.)
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050 0 0 $a HF5415.1265 $b .F58 2014
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100 1 $a Florès, Laurent. $3 1000002331
245 1 0 $a How to measure digital marketing : $b metrics for assessing impact and designing success / $c Laurent Florès.
260 # $a Houndmills, Basingstoke, Hampshire : $b Palgrave Macmillan, $c 2014.
300 $a xvi, 255 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Webometrics. $3 1000002332