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How to measure digital marketing :metrics for assessing impact and designing success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How to measure digital marketing :/ Laurent Florès.
Reminder of title:	metrics for assessing impact and designing success /
Author:	Florès, Laurent.
Published:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2014.
Description:	xvi, 255 p. :ill. ;23 cm.
Subject:	Internet marketing. -
ISBN:	9781137340689 (hbk.) :
ISBN:	1137340681 (hbk.)

How to measure digital marketing :metrics for assessing impact and designing success /
Florès, Laurent.

How to measure digital marketing :metrics for assessing impact and designing success /Laurent Florès. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2014. - xvi, 255 p. :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 9781137340689 (hbk.) :NT1017

LCCN: 2014003100Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / .F58 2014

Dewey Class. No.: 658.8/72

How to measure digital marketing :metrics for assessing impact and designing success /
LDR:00669nam a2200205 a 4500 001 1000001735
003 DLC
005 20140204152841.0
008 140204s2014 enka b 001 0 eng
010 $a 2014003100
020 $a 9781137340689 (hbk.) : $c NT1017
020 $a 1137340681 (hbk.)
035 $a 2014003100
040 $a DLC $b eng
042 $a pcc
050 0 0 $a HF5415.1265 $b .F58 2014
082 0 0 $2 23 $a 658.8/72
100 1 $a Florès, Laurent. $3 1000002331
245 1 0 $a How to measure digital marketing : $b metrics for assessing impact and designing success / $c Laurent Florès.
260 # $a Houndmills, Basingstoke, Hampshire : $b Palgrave Macmillan, $c 2014.
300 $a xvi, 255 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Webometrics. $3 1000002332