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Interpreting consumer choice :the behavioural perspective model /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Interpreting consumer choice :/ Gordon R. Foxall.
Reminder of title:
the behavioural perspective model /
Author:
Foxall, G. R.
Published:
New York :Routledge,2013.
Description:
186 p. ;23 cm.
Notes:
First published 2010. First published in paperback 2013.
Subject:
Consumer behavior. -
ISBN:
9780415717533 (pbk.) :
ISBN:
0415717531 (pbk.)
ISBN:
9780415477604 (hbk.)
ISBN:
0415477603 (hbk.)
ISBN:
9780203866894 (ebk.)
ISBN:
0203866894 (ebk.)
Interpreting consumer choice :the behavioural perspective model /
Foxall, G. R.
Interpreting consumer choice :
the behavioural perspective model /Gordon R. Foxall. - New York :Routledge,2013. - 186 p. ;23 cm. - Routledge interpretive marketing research ;10. - Routledge interpretive marketing research series ;10..
First published 2010. First published in paperback 2013.
Includes bibliographical references (p. [163]-180) and index.
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
ISBN: 9780415717533 (pbk.) :NT1139Subjects--Topical Terms:
146707
Consumer behavior.
LC Class. No.: HF5415.32 / .F686 2013
Dewey Class. No.: 658.8/342
Interpreting consumer choice :the behavioural perspective model /
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the behavioural perspective model /
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Gordon R. Foxall.
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186 p. ;
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23 cm.
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First published 2010. First published in paperback 2013.
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Includes bibliographical references (p. [163]-180) and index.
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Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
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Consumer behavior.
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館藏地:
ALL
六樓西文書庫 (6th Floor-Western Books)
出版年:
卷號:
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此限制條件找不到符合的館藏，請您更換限制條件。
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