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"Health-media literacy" for the elderly: A symbolic interactionist analysis of how older persons perceive health information and marketing in prescription drug advertisements.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	"Health-media literacy" for the elderly: A symbolic interactionist analysis of how older persons perceive health information and marketing in prescription drug advertisements./
作者:	Poe, Pamela Z.
面頁冊數:	186 p.
附註:	Source: Dissertation Abstracts International, Volume: 68-06, Section: A, page: 2227.
Contained By:	Dissertation Abstracts International68-06A.
標題:	Gerontology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoeng/servlet/advanced?query=3268192
ISBN:	9780549077961

"Health-media literacy" for the elderly: A symbolic interactionist analysis of how older persons perceive health information and marketing in prescription drug advertisements.
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100 1 $a Poe, Pamela Z. $3 1000006661
245 1 0 $a "Health-media literacy" for the elderly: A symbolic interactionist analysis of how older persons perceive health information and marketing in prescription drug advertisements.
300 $a 186 p.
500 $a Source: Dissertation Abstracts International, Volume: 68-06, Section: A, page: 2227.
500 $a Adviser: Jan Fernback.
502 $a Thesis (Ph.D.)--Temple University, 2007.
520 $a This study explored the way in which older women perceived and interpreted direct-to-consumer prescription drug advertisements. Using qualitative methods, the study applied the theoretical framework of symbolic interactionism and used in-depth interviews as a methodology to address four research questions: (1) How do elderly persons perceive, interpret and use health information in drug advertisements? (2) How do they perceive the texts and images in printed drug advertisements? (3) How do they perceive the texts and images in televised drug advertisements? (4) To what extent are elderly persons aware of symbolic media marketing tactics in drug advertisements and how do they interpret them?
520 $a Twenty-five in-depth interviews with women ages 65-90 were conducted, transcribed, coded and analyzed using standard qualitative methods. The analysis revealed the participants' symbolic understanding of the drug ads, the consequences of their interpretations of health information in these ads, and the degree to which they viewed marketing in the ads as a positive or negative consequence of the ads.
520 $a This study addresses key findings in relation to previous research and offers recommendations for future research related to direct-to-consumer prescription drug advertising and the aging mass media consumer, at a time of rising ad expenditures by drug companies in the United States.
590 $a School code: 0225.
650 4 $a Gerontology. $3 168436
650 4 $a Health Sciences, Public Health. $3 1000006002
650 4 $a Mass Communications. $3 1000005573
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710 2 $a Temple University. $3 193005
773 0 $t Dissertation Abstracts International $g 68-06A.
790 1 0 $a Fernback, Jan, $e advisor
790 $a 0225
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoeng/servlet/advanced?query=3268192