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Cross-cultural marketing :theory, practice and relevance /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Cross-cultural marketing :/ Dawn Burton.
其他題名:	theory, practice and relevance /
作者:	Burton, Dawn,
出版者:	Abingdon, Oxon ;Routledge,2008.
面頁冊數:	p.cm.
附註:	Formerly CIP.
標題:	Marketing. -
電子資源:	Click here for online access to this book (查閱全文)
ISBN:	9780415448925 (hbk)
ISBN:	0415448921 (hbk)
ISBN:	9780415448932 (pbk)
ISBN:	041544893X (pbk)
ISBN:	9780203889343
ISBN:	0203889347

Cross-cultural marketing :theory, practice and relevance /
Burton, Dawn,1961-

Cross-cultural marketing :theory, practice and relevance /Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - p.cm.

Formerly CIP.

Includes bibliographical references and index.

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

ISBN: 9780415448925 (hbk)

LCCN: 2008017138

Nat. Bib. No.: GBA799376bnbSubjects--Topical Terms:

147453
Marketing.

LC Class. No.: HF5415 / .B7763 2008

Dewey Class. No.: 658.80089

Cross-cultural marketing :theory, practice and relevance /
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