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Hospitality sales and promotionstrategies for success /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Hospitality sales and promotion/ Derek Taylor.
其他題名:	strategies for success /
其他題名:	Hospitality sales & promotion
作者:	Taylor, Derek,
出版者:	Oxford ;Butterworth-Heinemann,2001.
面頁冊數:	1 online resource (xv, 320 p.) :ill.
標題:	Hospitality industry - Marketing. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0585462364 (electronic bk.)
ISBN:	9780585462363 (electronic bk.)
ISBN:	0080508200 (electronic bk.)
ISBN:	9780080508207 (electronic bk.)
ISBN:	9780750649865
ISBN:	0750649860

Hospitality sales and promotionstrategies for success /
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100 1 $a Taylor, Derek, $d 1932 August 5- $3 1000070156
245 1 0 $a Hospitality sales and promotion $h [electronic resource] : $b strategies for success / $c Derek Taylor.
246 1 4 $a Hospitality sales & promotion
260 $a Oxford ; $a Boston : $b Butterworth-Heinemann, $c 2001.
300 $a 1 online resource (xv, 320 p.) : $b ill.
490 1 $a Professional hospitality guides
504 $a Includes bibliographical references (p. [313]-314) and index.
505 0 $a The marketing plan; Organizing a sales office; Buyers and customers; Face-to-face selling; Telephone selling; The shape of things that came -- the technology; Banqueting sales; Direct mail; Advertising; In-house promotion; Public relations; Special events and short break holidays.
520 $a 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis. An essential, practical and explanatory guide to sales promotion International case studies Well-known, experienced author.
588 $a Description based on print version record.
650 0 $a Hospitality industry $x Marketing. $3 147252
650 0 $a Hospitality industry $x Management. $3 168565
650 7 $a BUSINESS & ECONOMICS $x Small Business. $2 bisacsh $3 1000062586
650 6 $a Accueil (Tourisme) $x Marketing. $3 1000070158
650 6 $a Accueil (Tourisme) $x Administration. $3 1000070140
655 4 $a Electronic books. $2 local. $3 172687
776 0 8 $i Print version: $a Taylor, Derek, 1932 Aug. 5- $t Hospitality sales and promotion. $d Oxford ; Boston : Butterworth-Heinemann, 2001 $z 0750649860 $w (DLC) 2001277042 $w (OCoLC)46394935
830 0 $a Professional hospitality guides. $3 1000070157
856 4 0 $3 EBSCOhost $u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=86070 $z Click here for online access to this book (查閱全文) (EBSCO eBook)
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