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The marketing planhow to prepare and implement it /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketing plan/ William M. Luther.
Reminder of title:	how to prepare and implement it /
Author:	Luther, William M.
Published:	New York :AMACOM,2001.
Description:	1 online resource (xviii, 318 pages) :illustrations, photographs
Subject:	Marketing. -
Online resource:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0814426158 (electronic bk.)
ISBN:	9780814426159 (electronic bk.)
ISBN:	0814471013
ISBN:	9780814471012

The marketing planhow to prepare and implement it /
Luther, William M.

The marketing planhow to prepare and implement it /[electronic resource] :William M. Luther. - 3rd ed. - New York :AMACOM,2001. - 1 online resource (xviii, 318 pages) :illustrations, photographs

Includes bibliographical references and index.

The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop.

ISBN: 0814426158 (electronic bk.)Subjects--Topical Terms:

147453
Marketing.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415 / .L83 2001eb

Dewey Class. No.: 658.8/02

The marketing planhow to prepare and implement it /
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020 $a 9780814426159 (electronic bk.)
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504 $a Includes bibliographical references and index.
505 0 $a The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop.
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