言語:
日文
English
繁體中文
ヘルプ
南開科技大學
圖書館首頁
編目中圖書申請
ログイン
ホームページ
スイッチ:
ラベル
|
MARC形式
|
国際標準書誌記述(ISBD)
The brand marketing bookcreating, ma...
~
American Marketing Association.
The brand marketing bookcreating, managing, and extending the value of your brand /
レコード種別:
コンピュータ・メディア : 単行資料
タイトル / 著者:
The brand marketing book/ Joe Marconi.
その他のタイトル:
creating, managing, and extending the value of your brand /
著者:
Marconi, Joe.
出版された:
Lincolnwood, IL :NTC Business Books,�000.
記述:
1 online resource (xv, 247 pages) :illustrations
注記:
At head of title: American Marketing Association.
主題:
Branding (Marketing) -
電子資源:
Click here for online access to this book (查閱全文) (EBSCO eBook)
国際標準図書番号 (ISBN):
0585207984 (electronic bk.)
国際標準図書番号 (ISBN):
9780585207988 (electronic bk.)
国際標準図書番号 (ISBN):
9780844222578
国際標準図書番号 (ISBN):
0844222577
The brand marketing bookcreating, managing, and extending the value of your brand /
Marconi, Joe.
The brand marketing book
creating, managing, and extending the value of your brand /[electronic resource] :Joe Marconi. - Lincolnwood, IL :NTC Business Books,�000. - 1 online resource (xv, 247 pages) :illustrations
At head of title: American Marketing Association.
Includes bibliographical references (pages 237-240) and index.
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow.
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including finding the right name or changing names, creating logos, signatures, and corporate identity programs, building a brand through advertising, and creating, managing, and marketing brand equity.
ISBN: 0585207984 (electronic bk.)Subjects--Topical Terms:
187439
Branding (Marketing)
Index Terms--Genre/Form:
172687
Electronic books.
LC Class. No.: HD69.B7 / M373 2000eb
Dewey Class. No.: 658.8/27
The brand marketing bookcreating, managing, and extending the value of your brand /
LDR
:02889nmm 2200445La 4500
001
1000049359
005
20140829032146.0
006
m o u
007
cr cn|||||||||
008
000807s2000 ilua ob 001 0 eng d
019
$a
70867496
$a
532528986
020
$a
0585207984 (electronic bk.)
020
$a
9780585207988 (electronic bk.)
020
$z
0844222577
020
$a
9780844222578
020
$a
0844222577
035
$a
(OCoLC)44953933
$z
(OCoLC)70867496
$z
(OCoLC)532528986
035
$a
ocm44953933
040
$a
N$T
$b
eng
$e
pn
$c
N$T
$d
OCL
$d
OCLCQ
$d
MUQ
$d
OCLCQ
$d
YDXCP
$d
OCLCQ
$d
TUU
$d
OCLCQ
$d
TNF
$d
OCLCQ
$d
ZCU
$d
OCLCO
$d
OCLCF
$d
NHA
$d
OCLCQ
$d
FBA
$d
BAKER
$d
OCLCQ
043
$a
n-us---
049
$a
MAIN{me_controlnum}
050
4
$a
HD69.B7
$b
M373 2000eb
072
7
$a
BUS
$x
002000
$2
bisacsh
082
0 4
$a
658.8/27
$2
21
084
$a
85.40
$2
bcl
100
1
$a
Marconi, Joe.
$3
149635
245
1 4
$a
The brand marketing book
$h
[electronic resource] :
$b
creating, managing, and extending the value of your brand /
$c
Joe Marconi.
260
$a
Lincolnwood, IL :
$b
NTC Business Books,
$c
�000.
300
$a
1 online resource (xv, 247 pages) :
$b
illustrations
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
500
$a
At head of title: American Marketing Association.
504
$a
Includes bibliographical references (pages 237-240) and index.
505
0
$a
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow.
520
$a
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including finding the right name or changing names, creating logos, signatures, and corporate identity programs, building a brand through advertising, and creating, managing, and marketing brand equity.
588
$a
Description based on print version record.
650
0
$a
Branding (Marketing)
$3
187439
650
6
$a
Produits de marque
$x
Commercialisation.
$3
1000076369
650
7
$a
BUSINESS & ECONOMICS
$x
Advertising & Promotion.
$2
bisacsh
$3
1000061943
655
4
$a
Electronic books.
$2
local.
$3
172687
710
2
$a
American Marketing Association.
$3
151071
776
0 8
$i
Print version:
$a
Marconi, Joe.
$t
Brand marketing book.
$d
Lincolnwood, IL : NTC Business Books, �000
$z
0844222577
$w
(DLC) 99023371
$w
(OCoLC)41156388
856
4 0
$3
EBSCOhost
$u
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23956
$z
Click here for online access to this book (查閱全文) (EBSCO eBook)
938
$a
EBSCOhost
$b
EBSC
$n
23956
938
$a
YBP Library Services
$b
YANK
$n
2277287
938
$a
Baker & Taylor
$b
BKTY
$c
39.95
$d
29.96
$i
0844222577
$n
0003283131
$s
active
館藏地:
全部
線上資料庫 (Online Resource)
出版年:
卷號:
館藏
2 筆 • 頁數 1 •
1
所蔵番号
所在地名称
所藏類別
一般資料表示
請求記号
使用種類
貸出状況
予約数
OPAC注記
付属資料
OE0043356
線上資料庫 (Online Resource)
線上資源
線上電子書
OE
一般(Normal)
在籍
0
OE0047110
線上資料庫 (Online Resource)
線上資源
線上電子書
OE c.2
一般(Normal)
在籍
0
2 レコード • ページ 1 •
1
マルチメディア (複合媒体資料)
論評
論評を追加
あなたの考えを共有してください。
個人のブックマークを保存する
書誌を輸出します
受取館
処理
...
パスワードを変更する
ログイン