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The brand marketing bookcreating, ma...

American Marketing Association.

The brand marketing bookcreating, managing, and extending the value of your brand /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The brand marketing book/ Joe Marconi.
其他題名:	creating, managing, and extending the value of your brand /
作者:	Marconi, Joe.
出版者:	Lincolnwood, IL :NTC Business Books,�000.
面頁冊數:	1 online resource (xv, 247 pages) :illustrations
注記:	At head of title: American Marketing Association.
主題:	Branding (Marketing) -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
国際標準図書番号 (ISBN):	0585207984 (electronic bk.)
国際標準図書番号 (ISBN):	9780585207988 (electronic bk.)
国際標準図書番号 (ISBN):	9780844222578
国際標準図書番号 (ISBN):	0844222577

The brand marketing bookcreating, managing, and extending the value of your brand /
Marconi, Joe.

The brand marketing bookcreating, managing, and extending the value of your brand /[electronic resource] :Joe Marconi. - Lincolnwood, IL :NTC Business Books,�000. - 1 online resource (xv, 247 pages) :illustrations

At head of title: American Marketing Association.

Includes bibliographical references (pages 237-240) and index.

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow.

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including finding the right name or changing names, creating logos, signatures, and corporate identity programs, building a brand through advertising, and creating, managing, and marketing brand equity.

ISBN: 0585207984 (electronic bk.)Subjects--Topical Terms:

187439
Branding (Marketing)
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HD69.B7 / M373 2000eb

Dewey Class. No.: 658.8/27

The brand marketing bookcreating, managing, and extending the value of your brand /
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