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Business without bordersa strategic ...

DePalma, Donald A.

Business without bordersa strategic guide to global marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business without borders/ Donald A. DePalma.
Reminder of title:	a strategic guide to global marketing /
Author:	DePalma, Donald A.
Published:	New York :Wiley,�002.
Description:	1 online resource (xx, 267 pages) :illustrations
Subject:	Marketing - Management -
Online resource:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0471228079 (electronic bk.)
ISBN:	9780471228073 (electronic bk.)

Business without bordersa strategic guide to global marketing /
DePalma, Donald A.

Business without bordersa strategic guide to global marketing /[electronic resource] :Donald A. DePalma. - New York :Wiley,�002. - 1 online resource (xx, 267 pages) :illustrations

Includes bibliographical references and index.

Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.

ISBN: 0471228079 (electronic bk.)

OverDrive, Inc.http://www.overdrive.comSubjects--Topical Terms:

152010
Marketing
--ManagementIndex Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415.13 / .D413 2002eb

Dewey Class. No.: 658.8/00285

Business without bordersa strategic guide to global marketing /
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020 $a 0471228079 (electronic bk.)
020 $a 9780471228073 (electronic bk.)
035 $a (OCoLC)51296953 $z (OCoLC)53916073 $z (OCoLC)62501183 $z (OCoLC)532348752 $z (OCoLC)702103395
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037 $b OverDrive, Inc. $n http://www.overdrive.com
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100 1 $a DePalma, Donald A. $3 1000076949
245 1 0 $a Business without borders $h [electronic resource] : $b a strategic guide to global marketing / $c Donald A. DePalma.
260 $a New York : $b Wiley, $c �002.
300 $a 1 online resource (xx, 267 pages) : $b illustrations
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
505 8 $a Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
588 $a Description based on print version record.
650 0 $a Marketing $x Management $x Data processing. $3 152010
650 0 $a Globalization. $3 147538
650 0 $a Electronic commerce. $3 147587
650 4 $a Data processing. $3 1000076950
650 4 $a Management. $3 146612
650 4 $a Marketing. $3 147453
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 1000062216
650 7 $a BUSINESS & ECONOMICS $x Distribution. $2 bisacsh $3 1000062217
655 4 $a Electronic books. $2 local. $3 172687
776 0 8 $i Print version: $a DePalma, Donald A. $t Business without borders. $d New York : Wiley, �002 $z 0471204692 $w (DLC) 2002512025 $w (OCoLC)49395362
856 4 0 $3 EBSCOhost $u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=74514 $z Click here for online access to this book (查閱全文) (EBSCO eBook)
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