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The complete guide to publicitymaxim...

Marconi, Joe.

The complete guide to publicitymaximize visibility for your product, service, or organization /

レコード種別:	コンピュータ・メディア : 単行資料
タイトル / 著者:	The complete guide to publicity/ Joe Marconi.
その他のタイトル:	maximize visibility for your product, service, or organization /
著者:	Marconi, Joe.
出版された:	Lincolnwood, Ill. :NTC Business Books,c1999.
記述:	1 online resource (xi, 239 p.) :ill.
主題:	Publicity. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
国際標準図書番号 (ISBN):	0585154937 (electronic bk.)
国際標準図書番号 (ISBN):	9780585154930 (electronic bk.)

The complete guide to publicitymaximize visibility for your product, service, or organization /
Marconi, Joe.

The complete guide to publicitymaximize visibility for your product, service, or organization /[electronic resource] :Joe Marconi. - Lincolnwood, Ill. :NTC Business Books,c1999. - 1 online resource (xi, 239 p.) :ill.

Includes bibliographical references (p. 229) and index.

Publicity: Definitions and DistinctionsChapter 1

ISBN: 0585154937 (electronic bk.)Subjects--Topical Terms:

151382
Publicity.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HM263 / .M2743 1999eb

Dewey Class. No.: 659

The complete guide to publicitymaximize visibility for your product, service, or organization /
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505 0 0 $g Chapter 1 $t Publicity: Definitions and Distinctions $g 1 -- $g Chapter 2 $t Form and Substance $g 25 -- $g Chapter 3 $t Different Strokes: Understanding Media $g 57 -- $g Chapter 4 $t Creating Opportunities $g 101 -- $g Chapter 5 $t Great Expectations $g 127 -- $g Chapter 6 $t Notes from the Field $g 143 -- $g Chapter 7 $t A Crash Course in Publicity $g 163.
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