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Events as a strategic marketing tool /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Events as a strategic marketing tool // Dorothé Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.].
作者:
Gerritsen, Dorothé.
其他作者:
Olderen, Ronald van.
出版者:
Wallingford, Oxfordshire, UK :CABI,c2014.
面頁冊數:
x, 285 p. :ill. ;25 cm.
附註:
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
標題:
Marketing. -
ISBN:
9781780642611 (pbk.) :
Events as a strategic marketing tool /
Gerritsen, Dorothé.
Events as a strategic marketing tool /
Dorothé Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]. - Wallingford, Oxfordshire, UK :CABI,c2014. - x, 285 p. :ill. ;25 cm. - CABI tourism texts.
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
Includes bibliographical references (p. 269-277) and index.
ISBN: 9781780642611 (pbk.) :NT1858
LCCN: 2014000456Subjects--Topical Terms:
147453
Marketing.
LC Class. No.: HD30.28 / .G46813 2014
Dewey Class. No.: 658.8/02
Events as a strategic marketing tool /
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