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Digital marketing management :a handbook for the current (or future) CEO /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Digital marketing management :/ Debra Zahay.
其他題名:	a handbook for the current (or future) CEO /
作者:	Zahay, Debra L.,
出版者:	New York, NY :Business Expert Press,2015.
面頁冊數:	xvii, 146 p. :ill. ;23 cm.
標題:	Internet marketing. -
ISBN:	9781606499245 (pbk.) :
ISBN:	9781606499252 (e-book)
ISBN:	1606499254 (e-book)

Digital marketing management :a handbook for the current (or future) CEO /
Zahay, Debra L.,

Digital marketing management :a handbook for the current (or future) CEO /Debra Zahay. - 1st ed. - New York, NY :Business Expert Press,2015. - xvii, 146 p. :ill. ;23 cm. - Digital and social media marketing and advertising collection,2333-8822. - Digital and social media marketing and advertising collection..

Includes bibliographical references and index.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data man.

ISBN: 9781606499245 (pbk.) :NT1341Subjects--Topical Terms:

155952
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.802

Digital marketing management :a handbook for the current (or future) CEO /
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504 $a Includes bibliographical references and index.
520 # $a This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data man.
650 # 0 $a Internet marketing. $3 155952
830 0 $a Digital and social media marketing and advertising collection. $x 2333-8822. $3 1000083185