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Fashion marketing :influencing consumer choice and loyalty with fashion products /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Fashion marketing :/ Caroline Le Bon.
その他のタイトル:	influencing consumer choice and loyalty with fashion products /
著者:	Le Bon, Caroline,
出版された:	New York :Business Expert Press,2015.
記述:	xvi, 124 p. :ill. ;23 cm.
主題:	Fashion merchandising. -
国際標準図書番号 (ISBN):	9781606499047 (pbk.) :
国際標準図書番号 (ISBN):	1606499041 (pbk.)

Fashion marketing :influencing consumer choice and loyalty with fashion products /
Le Bon, Caroline,

Fashion marketing :influencing consumer choice and loyalty with fashion products /Caroline Le Bon. - 1st ed. - New York :Business Expert Press,2015. - xvi, 124 p. :ill. ;23 cm. - Consumer behavior collection,2163-9477 . - Consumer behavior collection,.

Includes bibliographical references (p. [115]-119) and index.

Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact --7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index.

ISBN: 9781606499047 (pbk.) :NT1005Subjects--Topical Terms:

165153
Fashion merchandising.

LC Class. No.: HD9940.A2 / L434 2015

Dewey Class. No.: 687.0688

Fashion marketing :influencing consumer choice and loyalty with fashion products /
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020 $a 9781606499047 (pbk.) : $c NT1005
020 $a 1606499041 (pbk.)
020 $z 9781606499054 (e-book)
035 $a (OCoLC)910593687
035 $a ocn910593687
040 $a YDXCP $b eng $c YDXCP
050 # 4 $a HD9940.A2 $b L434 2015
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100 1 $a Le Bon, Caroline, $e author. $3 1000083221
245 1 0 $a Fashion marketing : $b influencing consumer choice and loyalty with fashion products / $c Caroline Le Bon.
250 $a 1st ed.
260 # $a New York : $b Business Expert Press, $c 2015.
300 $a xvi, 124 p. : $b ill. ; $c 23 cm.
490 1 $a Consumer behavior collection, $x 2163-9477
504 $a Includes bibliographical references (p. [115]-119) and index.
505 0 # $a Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact --7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index.
650 # 0 $a Fashion merchandising. $3 165153
830 0 $a Consumer behavior collection, $x 2163-9477. $3 1000083222