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Obstructive marketing :restricting distribution of products and services in the age of asymmetric warfare /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Obstructive marketing :/ Maitland Hyslop.
其他題名:	restricting distribution of products and services in the age of asymmetric warfare /
作者:	Hyslop, Maitland.
出版者:	Farnham, Surrey ;Gower,c2014.
面頁冊數:	xiv, 345 p. :ill. ;25 cm.
標題:	Equality. -
ISBN:	9781472416049 (hardback) :

Obstructive marketing :restricting distribution of products and services in the age of asymmetric warfare /
Hyslop, Maitland.

Obstructive marketing :restricting distribution of products and services in the age of asymmetric warfare /Maitland Hyslop. - Farnham, Surrey ;Gower,c2014. - xiv, 345 p. :ill. ;25 cm.

Includes bibliographical references and index.

List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.

ISBN: 9781472416049 (hardback) :NT3573

LCCN: 2013026260Subjects--Topical Terms:

150435
Equality.

LC Class. No.: HF5415.13 / .H97 2014

Dewey Class. No.: 658.8/02

Obstructive marketing :restricting distribution of products and services in the age of asymmetric warfare /
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020 $z 9781472416063 (epub)
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245 1 0 $a Obstructive marketing : $b restricting distribution of products and services in the age of asymmetric warfare / $c Maitland Hyslop.
260 # $a Farnham, Surrey ; $a Burlington : $b Gower, $c c2014.
300 $a xiv, 345 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.
650 # 0 $a Equality. $3 150435
650 # 0 $a Marketing $x Management. $3 147454
650 # 0 $a Strategic planning. $3 146621

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