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Marketing strategy for the creative and cultural industries /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing strategy for the creative and cultural industries // Bonita M. Kolb.
作者:	Kolb, Bonita M.
出版者:	Abingdon, Oxon ;Routledge,2016.
面頁冊數:	xiii, 246 p. ;24 cm.
標題:	Arts - Marketing. -
ISBN:	9781138913639 (pbk.) :
ISBN:	1138913634 (pbk.)
ISBN:	9781138913622 (hardback)
ISBN:	1138913626 (hardback)

Marketing strategy for the creative and cultural industries /
Kolb, Bonita M.

Marketing strategy for the creative and cultural industries /Bonita M. Kolb. - Abingdon, Oxon ;Routledge,2016. - xiii, 246 p. ;24 cm. - Mastering management in the creative and cultural industries.

Includes bibliographical references and index.

ISBN: 9781138913639 (pbk.) :NT1313

LCCN: 2015031328Subjects--Topical Terms:

1000088592
Arts
--Marketing.

LC Class. No.: NX634 / .K65 2016

Dewey Class. No.: 700.68/8

Marketing strategy for the creative and cultural industries /
LDR:00822nam a2200253 a 4500 001 1000061364
003 DLC
005 20150903174641.0
008 150903s2016 enk b 001 0 eng
010 $a 2015031328
020 $a 9781138913639 (pbk.) : $c NT1313
020 $a 1138913634 (pbk.)
020 $a 9781138913622 (hardback)
020 $a 1138913626 (hardback)
020 $z 9781315691336 (ebook)
035 $a 2015031328
040 $a DLC $b eng $c DLC
042 $a pcc
050 0 0 $a NX634 $b .K65 2016
082 0 0 $a 700.68/8 $2 23
100 1 $a Kolb, Bonita M. $3 1000002063
245 1 0 $a Marketing strategy for the creative and cultural industries / $c Bonita M. Kolb.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2016.
300 $a xiii, 246 p. ; $c 24 cm.
490 0 $a Mastering management in the creative and cultural industries
504 $a Includes bibliographical references and index.
650 0 $a Arts $x Marketing. $3 1000088592
650 0 $a Performing arts $x Marketing. $3 1000002064
650 0 $a Cultural industries $x Management. $3 1000088593

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六樓西文書庫 (6th Floor-Western Books)

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