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From products to services :insight and experience from companies which have embraced the service economy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	From products to services :/ Laurie Young.
Reminder of title:	insight and experience from companies which have embraced the service economy /
remainder title:	Insight and experience from companies which have embraced the service economy
Author:	Young, Laurie,
Published:	Chichester, England ;John Wiley & Sons,c2008.
Description:	x, 353 p. :ill. ;24 cm.
Subject:	New products. -
ISBN:	9780470026687 (hbk.) :
ISBN:	0470026685 (hbk.)

From products to services :insight and experience from companies which have embraced the service economy /
Young, Laurie,1955-

From products to services :insight and experience from companies which have embraced the service economy /Insight and experience from companies which have embraced the service economyLaurie Young. - Chichester, England ;John Wiley & Sons,c2008. - x, 353 p. :ill. ;24 cm.

Includes bibliographical references (p. [345]-346) and index.

Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion.

ISBN: 9780470026687 (hbk.) :NT2450

LCCN: 2008002736Subjects--Topical Terms:

151471
New products.

LC Class. No.: HD9980.5 / .Y68 2008

Dewey Class. No.: 658.8

From products to services :insight and experience from companies which have embraced the service economy /
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020 $a 9780470026687 (hbk.) : $c NT2450
020 $a 0470026685 (hbk.)
050 0 0 $a HD9980.5 $b .Y68 2008
082 0 0 $a 658.8 $2 21
100 1 $a Young, Laurie, $d 1955- $3 1000104893
245 1 0 $a From products to services : $b insight and experience from companies which have embraced the service economy / $c Laurie Young.
246 3 0 $a Insight and experience from companies which have embraced the service economy
260 # $a Chichester, England ; $a Hoboken, NJ : $b John Wiley & Sons, $c c2008.
300 $a x, 353 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [345]-346) and index.
505 0 # $a Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion.
650 # 0 $a New products. $3 151471
650 # 0 $a Service industries. $3 184223
650 # 0 $a Customer services. $3 147477