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A practical guide to event promotion /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A practical guide to event promotion // Nigel Jackson and Katie Angliss.
Author:	Jackson, Nigel A.
Published:	London ;Routledge, Taylor & Francis Group,2018.
Description:	xvii,224 p. :ill. ;26 cm.
標題:	Special events - Marketing. -
ISBN:	9781138915336 (hbk.)
ISBN:	9781138915343 (pbk.) :

A practical guide to event promotion /
Jackson, Nigel A.

A practical guide to event promotion /Nigel Jackson and Katie Angliss. - London ;Routledge, Taylor & Francis Group,2018. - xvii,224 p. :ill. ;26 cm.

Includes bibliographical references and index.

1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.

ISBN: 9781138915336 (hbk.)

LCCN: 2017002807Subjects--Topical Terms:

1000108899
Special events
--Marketing.

LC Class. No.: GT3405 / .J25 2018

Dewey Class. No.: 394.2068/8

A practical guide to event promotion /
LDR:01091cam a2200217 a 4500 001 1000080249
005 20180420125614.0
008 180801s2018 enka b 001 0 eng
010 $a 2017002807
020 $a 9781138915336 (hbk.)
020 $a 9781138915343 (pbk.) : $c NT1150
020 $z 9781315690285 (eBook)
035 $a 19647052
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a GT3405 $b .J25 2018
082 0 0 $a 394.2068/8 $2 23
100 1 $a Jackson, Nigel A. $3 1000108898
245 1 2 $a A practical guide to event promotion / $c Nigel Jackson and Katie Angliss.
260 # $a London ; $a New York : $b Routledge, Taylor & Francis Group, $c 2018.
300 $a xvii,224 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 # $a 1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
650 # 0 $a Special events $x Marketing. $3 1000108899
650 # 0 $a Special events $x Public relations. $3 1000108900

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