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A practical guide to event promotion /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
A practical guide to event promotion // Nigel Jackson and Katie Angliss.
作者:
Jackson, Nigel A.
出版者:
London ;Routledge, Taylor & Francis Group,2018.
面頁冊數:
xvii,224 p. :ill. ;26 cm.
標題:
Special events - Marketing. -
ISBN:
9781138915336 (hbk.)
ISBN:
9781138915343 (pbk.) :
A practical guide to event promotion /
Jackson, Nigel A.
A practical guide to event promotion /
Nigel Jackson and Katie Angliss. - London ;Routledge, Taylor & Francis Group,2018. - xvii,224 p. :ill. ;26 cm.
Includes bibliographical references and index.
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
ISBN: 9781138915336 (hbk.)
LCCN: 2017002807Subjects--Topical Terms:
1000108899
Special events
--Marketing.
LC Class. No.: GT3405 / .J25 2018
Dewey Class. No.: 394.2068/8
A practical guide to event promotion /
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1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
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