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Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Capturing loyalty :/ John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
其他題名:	how to measure, generate, and profit from highly satisfied customers /
作者:	Larson, John A.,
其他作者:	McClellan, Bennett E.
出版者:	Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,c2017.
面頁冊數:	xviii,197 p. :ill. ;25 cm.
標題:	Consumer satisfaction. -
ISBN:	9781440856563 (hbk.) :

Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /
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008 180801s2017 caua b 001 0 eng
010 $a 2017023424
020 $a 9781440856563 (hbk.) : $c NT1053
035 $a 19851389
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.335 $b .L37 2017
082 0 0 $a 658.8/12 $2 23
100 1 $a Larson, John A., $d 1947- $3 1000109053
245 1 0 $a Capturing loyalty : $b how to measure, generate, and profit from highly satisfied customers / $c John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
260 # $a Santa Barbara, California : $b Praeger, an imprint of ABC-CLIO, LLC, $c c2017.
300 $a xviii,197 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Consumer satisfaction. $3 147265
650 # 0 $a Customer loyalty. $3 148581
650 # 0 $a Customer relations. $3 147266
700 1 # $a McClellan, Bennett E. $3 1000109054