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Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Capturing loyalty :/ John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
其他題名:
how to measure, generate, and profit from highly satisfied customers /
作者:
Larson, John A.,
其他作者:
McClellan, Bennett E.
出版者:
Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,c2017.
面頁冊數:
xviii,197 p. :ill. ;25 cm.
標題:
Consumer satisfaction. -
ISBN:
9781440856563 (hbk.) :
Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /
Larson, John A.,1947-
Capturing loyalty :
how to measure, generate, and profit from highly satisfied customers /John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark. - Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,c2017. - xviii,197 p. :ill. ;25 cm.
Includes bibliographical references and index.
ISBN: 9781440856563 (hbk.) :NT1053
LCCN: 2017023424Subjects--Topical Terms:
147265
Consumer satisfaction.
LC Class. No.: HF5415.335 / .L37 2017
Dewey Class. No.: 658.8/12
Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /
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