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Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Capturing loyalty :/ John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
その他のタイトル:	how to measure, generate, and profit from highly satisfied customers /
著者:	Larson, John A.,
その他の著者:	McClellan, Bennett E.
出版された:	Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,c2017.
記述:	xviii,197 p. :ill. ;25 cm.
主題:	Consumer satisfaction. -
国際標準図書番号 (ISBN):	9781440856563 (hbk.) :

Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /
Larson, John A.,1947-

Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark. - Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,c2017. - xviii,197 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9781440856563 (hbk.) :NT1053

LCCN: 2017023424Subjects--Topical Terms:

147265
Consumer satisfaction.

LC Class. No.: HF5415.335 / .L37 2017

Dewey Class. No.: 658.8/12

Capturing loyalty :how to measure, generate, and profit from highly satisfied customers /
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050 0 0 $a HF5415.335 $b .L37 2017
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100 1 $a Larson, John A., $d 1947- $3 1000109053
245 1 0 $a Capturing loyalty : $b how to measure, generate, and profit from highly satisfied customers / $c John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
260 # $a Santa Barbara, California : $b Praeger, an imprint of ABC-CLIO, LLC, $c c2017.
300 $a xviii,197 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Consumer satisfaction. $3 147265
650 # 0 $a Customer loyalty. $3 148581
650 # 0 $a Customer relations. $3 147266
700 1 # $a McClellan, Bennett E. $3 1000109054