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Marketing for tourism, hospitality & events :a global & digital approach /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Marketing for tourism, hospitality & events :/ Simon Hudson and Louise Hudson.
その他のタイトル:	a global & digital approach /
その他のタイトル:	Marketing for tourism, hospitality and events
著者:	Hudson, Simon.
その他の著者:	Hudson, Louise.
出版された:	Los Angeles ;Sage Publications Limited,c2017.
記述:	xii, 370 p. :ill. (chiefly col.), col. maps ;25 cm.
標題:	Target marketing. -
ISBN:	9781473926639 (bound)
ISBN:	9781473926646 (pbk.) :
ISBN:	1473926645 (pbk.)

Marketing for tourism, hospitality & events :a global & digital approach /
Hudson, Simon.

Marketing for tourism, hospitality & events :a global & digital approach /Marketing for tourism, hospitality and eventsSimon Hudson and Louise Hudson. - Los Angeles ;Sage Publications Limited,c2017. - xii, 370 p. :ill. (chiefly col.), col. maps ;25 cm.

Includes bibliographical references and index.

1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics.

Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text.

ISBN: 9781473926639 (bound)Subjects--Topical Terms:

150419
Target marketing.

LC Class. No.: HF5415.127 / .H84 2017

Dewey Class. No.: 658.8

Marketing for tourism, hospitality & events :a global & digital approach /
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245 1 0 $a Marketing for tourism, hospitality & events : $b a global & digital approach / $c Simon Hudson and Louise Hudson.
246 3 # $a Marketing for tourism, hospitality and events
260 # $a Los Angeles ; $a London : $b Sage Publications Limited, $c c2017.
300 $a xii, 370 p. : $b ill. (chiefly col.), col. maps ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a 1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics.
520 8 $a Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text.
650 # 0 $a Target marketing. $3 150419
700 1 # $a Hudson, Louise. $3 1000121665

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