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Marketing for tourism, hospitality & events :a global & digital approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for tourism, hospitality & events :/ Simon Hudson and Louise Hudson.
其他題名:	a global & digital approach /
其他題名:	Marketing for tourism, hospitality and events
作者:	Hudson, Simon.
其他作者:	Hudson, Louise.
出版者:	Los Angeles ;Sage Publications Limited,c2017.
面頁冊數:	xii, 370 p. :ill. (chiefly col.), col. maps ;25 cm.
標題:	Target marketing. -
ISBN:	9781473926639 (bound)
ISBN:	9781473926646 (pbk.) :
ISBN:	1473926645 (pbk.)

Marketing for tourism, hospitality & events :a global & digital approach /
Hudson, Simon.

Marketing for tourism, hospitality & events :a global & digital approach /Marketing for tourism, hospitality and eventsSimon Hudson and Louise Hudson. - Los Angeles ;Sage Publications Limited,c2017. - xii, 370 p. :ill. (chiefly col.), col. maps ;25 cm.

Includes bibliographical references and index.

1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics.

Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text.

ISBN: 9781473926639 (bound)Subjects--Topical Terms:

150419
Target marketing.

LC Class. No.: HF5415.127 / .H84 2017

Dewey Class. No.: 658.8

Marketing for tourism, hospitality & events :a global & digital approach /
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300 $a xii, 370 p. : $b ill. (chiefly col.), col. maps ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a 1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics.
520 8 $a Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text.
650 # 0 $a Target marketing. $3 150419
700 1 # $a Hudson, Louise. $3 1000121665