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Technology and innovation for marketing /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Technology and innovation for marketing // Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
著者:	Pantano, Eleonora,
その他の著者:	Bassano, Clara,
出版された:	London ;Routledge,c2019.
記述:	xv, 130 p. :ill. ;25 cm.
主題:	Marketing - Technological innovations. -
国際標準図書番号 (ISBN):	9781138323179 (pbk.) :
国際標準図書番号 (ISBN):	9781138323155 (bound)
国際標準図書番号 (ISBN):	9780429451560 (ebk.)

Technology and innovation for marketing /
Pantano, Eleonora,1982-

Technology and innovation for marketing /Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas. - London ;Routledge,c2019. - xv, 130 p. :ill. ;25 cm.

Includes bibliographical references and index.

Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.

ISBN: 9781138323179 (pbk.) :NT1064

LCCN: 2018016886Subjects--Topical Terms:

151012
Marketing
--Technological innovations.

LC Class. No.: HF5415 / .P236 2019

Dewey Class. No.: 658

Technology and innovation for marketing /
LDR:01106cam a2200217 a 4500 001 1000097463
005 20190717163335.0
008 180416s2019 enka b 001 0 eng
010 $a 2018016886
020 $a 9781138323179 (pbk.) : $c NT1064
020 $a 9781138323155 (bound)
020 $a 9780429451560 (ebk.)
035 $a 20452399
040 $a DLC $b eng $c DLC
042 $a pcc
050 0 0 $a HF5415 $b .P236 2019
082 0 0 $a 658 $2 23
100 1 $a Pantano, Eleonora, $d 1982- $3 1000121831
245 1 0 $a Technology and innovation for marketing / $c Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
260 $a London ; $a New York : $b Routledge, $c c2019.
300 $a xv, 130 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.
650 0 $a Marketing $x Technological innovations. $3 151012
650 0 $a Marketing $x Management. $3 147454
700 1 $a Bassano, Clara, $d 1975- $3 1000121832
700 1 $a Priporas, Constantinos-Vasilios. $3 1000121833

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