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Technology and innovation for marketing /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Technology and innovation for marketing // Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
作者:
Pantano, Eleonora,
其他作者:
Bassano, Clara,
出版者:
London ;Routledge,c2019.
面頁冊數:
xv, 130 p. :ill. ;25 cm.
標題:
Marketing - Technological innovations. -
ISBN:
9781138323179 (pbk.) :
ISBN:
9781138323155 (bound)
ISBN:
9780429451560 (ebk.)
Technology and innovation for marketing /
Pantano, Eleonora,1982-
Technology and innovation for marketing /
Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas. - London ;Routledge,c2019. - xv, 130 p. :ill. ;25 cm.
Includes bibliographical references and index.
Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.
ISBN: 9781138323179 (pbk.) :NT1064
LCCN: 2018016886Subjects--Topical Terms:
151012
Marketing
--Technological innovations.
LC Class. No.: HF5415 / .P236 2019
Dewey Class. No.: 658
Technology and innovation for marketing /
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