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Predicting personality :using AI to understand people and win more business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Predicting personality :/ Andrew D'Agostino, Greg Skloot.
Reminder of title:	using AI to understand people and win more business /
Author:	D'Agostino, Andrew.
other author:	Skloot, Greg.
Published:	Hoboken, New Jersey :John Wiley & Sons, Inc.,c2020.
Description:	xii, 324 p. :ill. ;24 cm.
Notes:	Includes bibliographical references and index.
Subject:	Customer relations - Psychological aspects. -
ISBN:	9781119630999 (bound) :

Predicting personality :using AI to understand people and win more business /
D'Agostino, Andrew.

Predicting personality :using AI to understand people and win more business /Andrew D'Agostino, Greg Skloot. - Hoboken, New Jersey :John Wiley & Sons, Inc.,c2020. - xii, 324 p. :ill. ;24 cm.

Includes bibliographical references and index.

"As the world has become hyper-connected, people have become hyper-skeptical, and communication has actually gotten much harder. As connected as we are, attention spans are shrinking, trust is dwindling, and growth is less guaranteed. An exciting new branch of artificial intelligence--Personality AI--is setting out to change that: marrying traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators break through the noise with empathy and build trust with their audience, leveraging data to accelerate trust, build relationships, and win more customers. The proposed title is the playbook for anyone whose livelihood or business is built on their ability to communicate effectively and build teams. Exploring the next generation of human communication, Crystal co-founder and CEO Drew D'Agostino exposes how businesses can reap the benefits of AI and machine learning today, not tomorrow. Readers will not only learn what Personality AI is and how it works, but direct applications in business, life, and how to understand personality types in context--sales, recruiting, coaching, and more. D'Agostino also presents important considerations that using Personality AI brings up in ethics and compliance conversations, plus guidelines for any company that wants to use their people data to learn and execute . This book provides practical guidelines for using this technology to accelerate growth, strengthen relationships, communicate more effectively, and win more business"--

ISBN: 9781119630999 (bound) :NT535

LCCN: 2019040992Subjects--Topical Terms:

166422
Customer relations
--Psychological aspects.

LC Class. No.: BF698.4 / .D34 2020

Dewey Class. No.: 658.8001/9

Predicting personality :using AI to understand people and win more business /
LDR:02252cam a2200217 a 4500 001 1000105941
005 20190919174244.0
008 201104s2020 njua b 001 0 eng d
010 $a 2019040992
020 $a 9781119630999 (bound) : $c NT535
020 $z 9781119630968
020 $z 9781119631033
035 $a 21211651
040 $a DLC $b eng $c DLC
042 $a pcc
050 0 0 $a BF698.4 $b .D34 2020
082 0 0 $a 658.8001/9 $2 23
100 1 $a D'Agostino, Andrew. $3 1000131417
245 1 0 $a Predicting personality : $b using AI to understand people and win more business / $c Andrew D'Agostino, Greg Skloot.
260 $a Hoboken, New Jersey : $b John Wiley & Sons, Inc., $c c2020.
300 $a xii, 324 p. : $b ill. ; $c 24 cm.
500 $a Includes bibliographical references and index.
520 $a "As the world has become hyper-connected, people have become hyper-skeptical, and communication has actually gotten much harder. As connected as we are, attention spans are shrinking, trust is dwindling, and growth is less guaranteed. An exciting new branch of artificial intelligence--Personality AI--is setting out to change that: marrying traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators break through the noise with empathy and build trust with their audience, leveraging data to accelerate trust, build relationships, and win more customers. The proposed title is the playbook for anyone whose livelihood or business is built on their ability to communicate effectively and build teams. Exploring the next generation of human communication, Crystal co-founder and CEO Drew D'Agostino exposes how businesses can reap the benefits of AI and machine learning today, not tomorrow. Readers will not only learn what Personality AI is and how it works, but direct applications in business, life, and how to understand personality types in context--sales, recruiting, coaching, and more. D'Agostino also presents important considerations that using Personality AI brings up in ethics and compliance conversations, plus guidelines for any company that wants to use their people data to learn and execute . This book provides practical guidelines for using this technology to accelerate growth, strengthen relationships, communicate more effectively, and win more business"-- $c Provided by publisher.
650 0 $a Customer relations $x Psychological aspects. $3 166422
650 0 $a Interpersonal communication. $3 149569
650 0 $a Marketing $x Psychological aspects. $3 152451
650 0 $a Personality assessment. $3 1000082796
650 0 $a Psychology, Industrial. $3 149618
700 1 $a Skloot, Greg. $3 1000131418