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Marketing the arts :an introduction /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing the arts :/ Anthony Rhine.
其他題名:	an introduction /
作者:	Rhine, Anthony,
出版者:	Lanham :Rowman & Littlefield,c2020
面頁冊數:	xviii,254 p. :ill. ;23cm.
附註:	Includes bibliographical references and index.
標題:	Arts - Marketing. -
ISBN:	9781538128954(pbk.):

Marketing the arts :an introduction /
Rhine, Anthony,

Marketing the arts :an introduction /Anthony Rhine. - Lanham :Rowman & Littlefield,c2020 - xviii,254 p. :ill. ;23cm.

Includes bibliographical references and index.

Introduction -- A Note about the Cases -- 1 Marketing the Arts -- Case Note 1 Danny's Supper Club -- 2 Market Strategy -- Case Note 2 Cambridge Little Theatre -- 3 Value Creation: The Artistic Product -- Case Note 3 Gryphon Senft -- 4 Brands and Branding -- Case Note 4 Santa Clarita Civic Light Opera -- 5 Audience Acquisition -- Case Note 5 Acton Chamber Ensemble -- 6 Distributing Creativity -- Case Note 6 ArtsEverywhere -- 7 Pricing Strategies for the Arts -- Case Note 7 ShinyChic -- 8 Audience Development to Sustain Customers -- Case Note 8 Lila Thorpe Dance Company.

"Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically"--

ISBN: 9781538128954(pbk.):NT976Subjects--Topical Terms:

1000088592
Arts
--Marketing.

LC Class. No.: NX634 / .R49 2020

Dewey Class. No.: 700.688 / R473

Marketing the arts :an introduction /
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260 # $a Lanham : $b Rowman & Littlefield, $c c2020
300 $a xviii,254 p. : $b ill. ; $c 23cm.
500 $a Includes bibliographical references and index.
505 0 # $a Introduction -- A Note about the Cases -- 1 Marketing the Arts -- Case Note 1 Danny's Supper Club -- 2 Market Strategy -- Case Note 2 Cambridge Little Theatre -- 3 Value Creation: The Artistic Product -- Case Note 3 Gryphon Senft -- 4 Brands and Branding -- Case Note 4 Santa Clarita Civic Light Opera -- 5 Audience Acquisition -- Case Note 5 Acton Chamber Ensemble -- 6 Distributing Creativity -- Case Note 6 ArtsEverywhere -- 7 Pricing Strategies for the Arts -- Case Note 7 ShinyChic -- 8 Audience Development to Sustain Customers -- Case Note 8 Lila Thorpe Dance Company.
520 # $a "Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically"-- $c Provided by publisher.
650 # 0 $a Arts $x Marketing. $3 1000088592

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