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Social media strategy :marketing, advertising, and public relations in the consumer revolution /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Social media strategy :/ Keith A. Quesenberry.
其他題名:	marketing, advertising, and public relations in the consumer revolution /
作者:	Quesenberry, Keith A.,
出版者:	Lanham, Maryland :Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc.,c2021.
面頁冊數:	xvii, 474 p. :ill. ;27 cm.
附註:	Includes bibliographical references and index.
標題:	Internet marketing. -
ISBN:	9781538138175(pbk.) :

Social media strategy :marketing, advertising, and public relations in the consumer revolution /
Quesenberry, Keith A.,1971-

Social media strategy :marketing, advertising, and public relations in the consumer revolution /Keith A. Quesenberry. - 3rd ed. - Lanham, Maryland :Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc.,c2021. - xvii, 474 p. :ill. ;27 cm.

Includes bibliographical references and index.

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

ISBN: 9781538138175(pbk.) :NT1235Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / .Q46 2021

Dewey Class. No.: 658.872 / Q5

Social media strategy :marketing, advertising, and public relations in the consumer revolution /
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020 $a 9781538138175(pbk.) : $c NT1235
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050 0 0 $a HF5415.1265 $b .Q46 2021
082 0 # $a 658.872 $b Q5
100 1 $a Quesenberry, Keith A., $d 1971- $e author. $3 1000143600
245 1 0 $a Social media strategy : $b marketing, advertising, and public relations in the consumer revolution / $c Keith A. Quesenberry.
250 $a 3rd ed.
260 # $a Lanham, Maryland : $b Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., $c c2021.
300 $a xvii, 474 p. : $b ill. ; $c 27 cm.
500 $a Includes bibliographical references and index.
520 # $a "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- $c Provided by publisher.
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Internet advertising. $3 150008
650 # 0 $a Social media. $3 187437
650 # 0 $a Internet in public relations. $3 151836