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Hey whipple, squeeze this :the classic guide to creating great advertising /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Hey whipple, squeeze this :/ Luke Sullivan.
其他題名:	the classic guide to creating great advertising /
作者:	Sullivan, Luke.
出版者:	Hoboken, NJ :John Wiley & Sons, Inc.,c2022.
面頁冊數:	xvii, 392 p. :ill. ;23 cm.
標題:	Advertising copy. -
ISBN:	9781119819691$q(pbk.) :

Hey whipple, squeeze this :the classic guide to creating great advertising /
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020 $z 1119819733$q(ebk.)
020 $z 1119819741$q(ebk.)
020 $z 9781119819738$q(ebk.)
020 $z 9781119819745$q(ebk.)
035 $a (OCoLC)1280406073 $z (OCoLC)1280403813
040 $a DLC $b eng $e aacr2 $c DLC $d OCLCF $d OCLCO $d ORMDA $d YDX $d OCLCO
042 $a pcc
050 0 0 $a HF5825 $b .S85 2022
082 0 0 $a 659.13/2 $2 23
100 1 $a Sullivan, Luke. $3 1000147281
245 1 0 $a Hey whipple, squeeze this : $b the classic guide to creating great advertising / $c Luke Sullivan.
250 $a 6th ed.
260 # $a Hoboken, NJ : $b John Wiley & Sons, Inc., $c c2022.
300 $a xvii, 392 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
520 # $a "Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"-- $c Provided by publisher.
650 # 0 $a Advertising copy. $3 152416