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The partnership economy :how modern businesses find new customers, grow revenue, and deliver exceptional experiences /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The partnership economy :/ David A. Yovanno.
其他題名:	how modern businesses find new customers, grow revenue, and deliver exceptional experiences /
作者:	Yovanno, David.
出版者:	Hoboken, NJ :Wiley,c2022.
面頁冊數:	xiv, 269 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Strategic alliances (Business) -
ISBN:	9781119819707
ISBN:	1119819725
ISBN:	9781119819721

The partnership economy :how modern businesses find new customers, grow revenue, and deliver exceptional experiences /
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100 1 $a Yovanno, David. $3 1000147856
245 1 4 $a The partnership economy : $b how modern businesses find new customers, grow revenue, and deliver exceptional experiences / $c David A. Yovanno.
260 $a Hoboken, NJ : $b Wiley, $c c2022.
300 $a xiv, 269 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 $a "Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations across the entire customer journey. For example, a Spotify and Ticketmaster partnership enables Spotify customers to purchase Ticketmaster-distributed tickets for their favorite artists' events directly in the Spotify app. Similarly, influencers like Fashionista introduce vetted products such as Harry's razors to their followers' blogs. Partnerships like these enhance your customer experience, grow revenue, and help you connect with potential and existing customers you can't reach through traditional channels. This book explains how to grow revenue by expanding your business partnerships. It will be a quick and easy read, filled with key frameworks, stories, examples, and 'how to' suggestions"-- $c Provided by publisher.
650 0 $a Strategic alliances (Business) $3 147646
650 0 $a Business networks. $3 147648
650 0 $a Joint ventures. $3 151605