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Marketing for tourism, hospitality &...

Hudson, Louise.

Marketing for tourism, hospitality & events :a global and digital approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for tourism, hospitality & events :/ Simon Hudson and Louise Hudson.
其他題名:	a global and digital approach /
其他題名:	Marketing for tourism, hospitality and events
作者:	Hudson, Simon.
其他作者:	Hudson, Louise.
出版者:	London ;Sage,c2024.
面頁冊數:	xiv, 401 p. :col. ill. ;25 cm.
附註:	Previous edition: 2017.
標題:	Target marketing. -
ISBN:	1529628075
ISBN:	9781529628074
ISBN:	1529628083
ISBN:	9781529628081

Marketing for tourism, hospitality & events :a global and digital approach /
Hudson, Simon.

Marketing for tourism, hospitality & events :a global and digital approach /Marketing for tourism, hospitality and eventsSimon Hudson and Louise Hudson. - 2nd ed. - London ;Sage,c2024. - xiv, 401 p. :col. ill. ;25 cm.

Previous edition: 2017.

Includes bibliographical references and index.

Today's marketing environment -- Understanding today's consumer -- Digital marketing -- The marketing plan -- The tourism and hospitality product -- Pricing -- Distribution -- The role of advertising and sales promotions -- Public relations and personal selling -- Customer service -- Marketing research -- Tourism marketing ethics.

"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog" --

ISBN: 1529628075Subjects--Topical Terms:

150419
Target marketing.

LC Class. No.: HF5415.127 / .H84 2024

Dewey Class. No.: 658.8

Marketing for tourism, hospitality & events :a global and digital approach /
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504 $a Includes bibliographical references and index.
505 0 $a Today's marketing environment -- Understanding today's consumer -- Digital marketing -- The marketing plan -- The tourism and hospitality product -- Pricing -- Distribution -- The role of advertising and sales promotions -- Public relations and personal selling -- Customer service -- Marketing research -- Tourism marketing ethics.
520 $a "This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog" -- $c Provided by Publisher.
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700 1 $a Hudson, Louise. $3 1000121665