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Practical digital marketing and AI p...

Gabay, J. Jonathan.

Practical digital marketing and AI psychology :how to gain online consumer trust and sales using technologies and psychology /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Practical digital marketing and AI psychology :/ J. Jonathan Gabay.
其他題名:	how to gain online consumer trust and sales using technologies and psychology /
作者:	Gabay, J. Jonathan.
出版者:	London ;Routledge,c2025.
面頁冊數:	xiv, 438 p. :ill. (chiefly col.) ;24 cm.
標題:	Internet marketing - Psychological aspects. -
ISBN:	9781032521381
ISBN:	9781032530284
ISBN:	9781003409793

Practical digital marketing and AI psychology :how to gain online consumer trust and sales using technologies and psychology /
Gabay, J. Jonathan.

Practical digital marketing and AI psychology :how to gain online consumer trust and sales using technologies and psychology /J. Jonathan Gabay. - London ;Routledge,c2025. - xiv, 438 p. :ill. (chiefly col.) ;24 cm.

Includes bibliographical references and index.

"Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice - all written and presented in a highly accessible style"--

ISBN: 9781032521381

LCCN: 2024007004Subjects--Topical Terms:

1000157459
Internet marketing
--Psychological aspects.

LC Class. No.: HF5415.1265 / .G33 2025

Dewey Class. No.: 658.8/72

Practical digital marketing and AI psychology :how to gain online consumer trust and sales using technologies and psychology /
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020 $a 9781003409793 $q (ebk.)
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040 $a DLC $b eng $c DLC $d DLC
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050 0 0 $a HF5415.1265 $b .G33 2025
082 0 0 $a 658.8/72 $2 23/eng/20240318
100 1 $a Gabay, J. Jonathan. $3 1000157458
245 1 0 $a Practical digital marketing and AI psychology : $b how to gain online consumer trust and sales using technologies and psychology / $c J. Jonathan Gabay.
260 $a London ; $a New York : $b Routledge, $c c2025.
300 $a xiv, 438 p. : $b ill. (chiefly col.) ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 $a "Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice - all written and presented in a highly accessible style"-- $c Provided by publisher.
650 0 $a Internet marketing $x Psychological aspects. $3 1000157459
650 0 $a Artificial intelligence $x Psychological aspects. $3 187119
650 0 $a Consumer behavior $x Psychological aspects. $3 156754

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